A GENERAL MANAGER’S GUIDE TO MAINE LOBSTER
As a general manager, you wear many hats. To help you juggle your responsibilities and drive profitability, we created a guide that provides you with everything you need to turn Maine Lobster into a profitable, in-demand menu star.
WHAT’S INSIDE THE GUIDE
- Real ROI Data: Concrete metrics and pricing strategies to evaluate Maine Lobster’s impact on your bottom line.
- Smart Menu Integration: Turn-key marketing ideas to feature lobster seamlessly across your year-round and seasonal menus.
- FOH Training Tips: Actionable scripts and upselling techniques to empower your front-of-house (FOH) staff to sell Maine Lobster with confidence.
One vital ingredient stands apart in today’s restaurants: Maine Lobster. It’s reliably in-demand with diners, priced for premium margins, and sustainably harvested to build a powerful brand story.
Master the business of lobster. Get the exact ROI data, marketing strategies, and staff upselling tips you need to drive margins.
MAINE LOBSTER LEGACY
Maine Lobster’s legacy is built on strong sustainability measures. Today’s diners and culinary professionals are more educated than ever about the food they consume and serve, and how it’s sourced. From throwing back undersized lobsters to identifying and returning egg-bearing female lobsters, lobstermen take great pride in caring for the resource that provides them their livelihoods—as it has for generations. These practices fuel the legacy of Maine Lobster as one of the most sustainable fisheries in the world and as a premium protein.
MAINE LOBSTER SUPPLIERS
If you are ready to integrate the sweetest lobster on Earth into your restaurant, there are many options available to you for suppliers. Browse our supplier guide to find the supplier that is right for your business!
