For Industry

Learn about the latest industry news, discover upcoming marketing initiatives, download Maine Lobster marketing assets, and connect with the Maine Lobster Marketing Collaborative.

Content Hub

The Maine Lobster Marketing Collaborative’s Content Hub is a free online resource offering professional photography, videos, fact sheets, recipes and more to support our storied fishery and the sale of Maine Lobster products worldwide. Request access to begin browsing immediately.

See All

ASSETS

featured

Why Make It Maine?

Lobster is arguably the most delicious treat of the summer season and beyond. But there’s …

featured

Selecting (and Buying) Maine Lobster

When is lobster season? Maine lobsters are harvested year-round, but seasonal peaks and dips occur. …

featured

New Shell vs. Hard Shell: What’s the Difference?

Can you tell the difference between a New Shell and Hard Shell Maine Lobster? With …

Buying Maine Lobster

Are you eating lobster tonight? Of course. The real question is how you’ll get it—in a restaurant, from a local market, or shipped directly to your home. Each choice has its benefits—just choose the solution that meets your needs.

RESTAURANTS

Find Local

SHIPPED TO YOU

Buy Lobster

WHOLESALE

Buy Lobster

Marketing Maine Lobster

No matter how lobster-knowledgeable you might be, there’s always more to learn and share about Maine’s favorite crustacean.

Prepping for Peak New Shell Season

Fishing for lobster requires a lot of preparation, especially as the peak season approaches. There’s …

Our Shifting Strategy: Differentiating Maine Lobster within the Supply Chain

As we approach peak season, the Maine Lobster Marketing Collaborative is gearing up to expand …

See All

INDUSTRY ARTICLES